Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.
24th Apr 2013
SEGMENT is an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport, such as walking, cycling, public transport and car sharing. The results show the potential and the limitations of segmentation, the difficulties in evaluation and the large learning potential within EU-projects.
18th Mar 2013
GoPedelec is an EU cofinanced project between four municipalities, three non-profit-organizations and three private companies. The common goal of these partners is to raise awareness about pedelecs among citizens and decision makers. In October 2012 the project released a handbook detailing best practices for promoting pedelecs.
05th Feb 2013
This research reviewed the way organisational travel plans (OTPs) are assessed. OTPs aim to address health and sustainability goals in transport. Evidence for their effectiveness is lacking. The researchers recommend that OTP implementation needs to occur alongside robustly-designed epidemiologic studies. The research was published in the journal Transport Policy in January 2013.
05th Dec 2012
In the 2012 European spring, the Danish City of Fredericia tested a new concept to encourage their citizens to ride more: a GPS-based bicycle relay race known as ‘Cykelstafetten’. 25 GPS units were given to 25 citizens who would then bike for one day, upload the number of biked kilometres to a campaign website, and hand over the GPS to someone in their network. The team whose GPS had covered the most kilometres and had changed hands the most times won a prize.
03rd Dec 2012
This research paper, published in the journal Transport Policy in November 2012, examines the effect of various motivators, barriers and policy related interventions (i.e., personal, social and physical–environmental factors) on bicycle commuting in Dares-Salaam, Tanzania.
03rd Dec 2012
This research paper, published in the journal Transport Policy in November 2012, examines evidence from 20 behavioural change projects and identifies common and specific elements which led to their success. The paper identifies best practice elements for travel campaigns and finds successful design elements are specific to target group and behavioural aims, and that social marketing provides a solid guiding set of principles for campaign design.
07th Nov 2012
The Active Travel Consortium is a partnership of walking, cycling and health organisations committed to providing opportunities for 1.8 million people to become more active. Branded as Travel Actively, the consortium delivers a £30 million portfolio of 50 projects, helping people in England to change their travel habits and improve their health by giving them the practical support they need to walk and cycle as part of their everyday lives.
30th Oct 2012
Citing the growing rates of obesity and physical inactivity, this primer shows how health can be considered in transportation planning and the role that public health practitioners can play in growing stronger and more active communities. It was published in September 2012 by the American Public Health Association and Safe Routes to School.
15th Oct 2012
In September 2012 one of Belgium’s largest supermarket chains, Delhaize, launched a national campaign to encourage more people to use their bicycles for shopping trips. Delhaize worked with Belgian cycling user groups, GRACQ and Fietsersbond, to develop the campaign which includes promotions to customers and staff, improved bicycle parking and incentives for staff who ride to work.
27th Sep 2012
This project report by Transport for London was published in 2009. The project was developed to provide the foundations that could enable Transport for London to introduce trials of load carrying bikes in a variety of freight roles. The report outlines the advantages and disadvantages of using cycles to move freight
20th Sep 2012
In 2009 the Ministry of Transport and Fietsberaad published this overview of bicycle use and bicycle policy in the Netherlands. It was produced in English and translated into French, German and Spanish. It includes case studies relating to cycling to work, school and the shops, spatial planning, end of trip facilities and infrastructure treatments.
19th Sep 2012
In June 2012 Transport for London published five videos profiling London bicycle riders. The videos form part of the 'Catch Up with the Bicycle' behaviour change campaign which encourages Londoners to use bicycles for transport.
12th Sep 2012
The WA Cycle Instead social marketing campaign was established in 1999 by the WA Department of Transport to promote cycling as an enjoyable form of sustainable transport. It aims to increase the proportion of trips made by bicycle and position cycling as a legitimate means of transport for short journeys. It uses print media, television and radio advertisements, sponsorship of community-based events and promotional material.
17th Aug 2012
In August 2012 the UK Department of Transport published the findings from qualitative research undertaken with residents of the Cycling City and Towns. It explores their cycling behaviour and how they responded to the investment in cycling in their local areas. The research identifies: the key triggers for changes in how people choose to travel; and the contextual factors which support or constrain cycling at those points – including the role of cycling schemes and interventions. This provides new insights on cycling behavioural change for decision makers and researchers in transport and other sectors.
17th Jul 2012
Running from May 2011 until April 2014 and spanning 12 countries,the EU-funded project Cycle Logistics aims to reduce energy used in urban freight transport by replacing unnecessary motorised vehicles with cargo bikes for intra-urban delivery and goods transport in Europe.
26th Jun 2012
Gold Coast City's Active Travel program encourages Gold Coast residents and visitors to 'change the way they move' and make Active Travel choices as part of their everyday lives. The program encourages people within the city to utilise alternative transport modes such as walking, cycling, car pooling and public transport. This video, produced in May 2012, explains the program.
19th Jun 2012
The Cycle Instead television advertisements, by the Department of Transport WA, were leaders in their field at the time as they promoted the benefits of cycling, without an underlying or explicit safety message. They were part of a broad Western Australian promotion campaign involving industry, print media, mail outs and events. There was a rise in the numbers of people cycling in the period following the campaign.
24th Apr 2012
TOGETHER on the move offers energy efficient transport training for immigrants and develops teaching and training materials for sustainable mobility like walking, cycling, public transport and greener car use. The three year project started in 2011 and is funded by the 'Intelligent Energy Europe Programme' of the European Commission. The project aims to enhance the quality of life of immigrants, to facilitate social inclusion as well as conserving essential energy resources for future generations.
11th Apr 2012
The PRESTO project aims to provide a set of tools for technicians to create cycle friendly urban environments, to implement sound cycling plans and to start up targeted promotion campaigns. Five Presto demonstration cities have concentrated on activites that build cycling cultures. The cities: Bremen, Grenoble, Tczew, Venice and Zagreb; have different cycling conditions, modal splits, starting situations and local challenges. The project website has indepth informaiton about the project outcomes and lessons learnt.
10th Apr 2012
In 2011 the City of Sydney undertook qualitative research as part of the City‘s coexistence campaign between cyclists and pedestrians on shared paths. The City identified a particular group of cyclists as not only hard to reach but also key perpetrators of poor conduct on shared paths. The research sought to explore the world of this group of cyclists in order to understand how to effectively engage with them. This paper was published in 2012 in the Proceedings of the Fourth Australian Cycling Conference.
10th Apr 2012
Drawing on a range of secondary material and using five key indicators for successful social and cultural impact this paper demonstrates that the bidding, organisation and delivery of the Tour de France Grand Depart was not undertaken in isolation but was contained within a broader strategy to promote and develop cycling in London. The paper documents and charts a series of key initiatives from up to 2011 that have enabled London to make significant interventions in terms of cycling provision and participation. The paper was published in 2012 in the Proceedings of the Fourth Australian Cycling Conference.
12th Mar 2012
A 2011 campaign in the Dutch region of Twente encouraged the use of the electric bicycle (e-bike) for commuting. The campaign provided employees with e-bikes to trial and then subsidised the purchase of the bikes. The campaign resulted in the sale of 240 e-bikes and subsequent studies showed that more than 10,000 less car kilometres were driven each week on roads in Twente.
27th Feb 2012
This research paper, by Tim Jones, was published in the journal Transport Policy in February 2012. The paper presents research which aimed to identify the contribution of a typical section of the UK's National Cycle Network urban traffic-free path in encouraging cycling for everyday travel amongst a community living adjacent to this type of intervention. The paper concludes that provision of urban traffic-free cycle paths alone may be insufficient in encouraging a shift from car to cycling for everyday travel purposes.
22nd Feb 2012
Open streets initiatives temporarily close streets to automobile traffic, so that people may use them for just about any activity but driving. As of early 2012, there are more than 70 known initiatives in the North America. In February 2012 the Open Streets Project published a comprehensive guide which includes an introduction to open streets, best practices, 67 case studies and links to further resources.
17th Jan 2012
This Streetfilms video, released in January 2012, features the transformative power of a Cyclovia. The city of Guadalajara, Mexico, has a weekly event called Via RecreActiva, and in just seven years the event has gone from 11 to 65 kilometres in length with some 400,000 people coming out every Sunday to participate. The event has strong support from a local group called Guadalajara 2020, which has been fundamental in the event’s success.
16th Jan 2012
The German Gesellschaft für Internationale Zusammenarbeit (GIZ) produced this background paper for the 6th Environmentally Sustainable Transport (EST) Forum in Delhi held in December 2011. The paper examines the consequences of increasing automobile use such as reduced air quality, road safety and economic loss and draws upon best practices from various cities.
07th Dec 2011
In January 2011, the RTA launched a website to provide a user-friendly and comprehensive source of NSW cycling information. The site includes safety tips and road rules for beginners, a calendar of sporting and social cycling events and cycleway maps.
23rd Sep 2011
In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.
23rd Sep 2011
BikeSTART was launched by Bike SA in September 2011. It is a free online tool that helps new riders to identify needs and barriers and provides guidance on what to do about them.
08th Sep 2011
Copenhagen's Good Bicycle Karma campaign has been implemented since 2011. The campaign engages a street team of Karmaspotters who reward people on bicyces demonstrating good behaviour, such as waiting at lights, wearing helmets and helping others. These videos show the campain in action.
08th Sep 2011
The CARMA Program is an EU funded project that aims to develop new methods for cost-efficient marketing of cycling which leads to increased cycling. The program was launched in June 2010 and includes projects based in Budapest, Göteborg, Eindhoven, Kensington & Chelsea, Parma and Riga.
08th Sep 2011
London's Kensington and Chelsea Council launched a new website in July 2011 as part of the CARMA campaign, an EU funded cycle project. The site includes cycling news, tips from local experts, and a host of creative events to encourage people to ecplore the local area and Greater London by bicycle.
23rd Aug 2011
In August 2011 the Danish Cycling Embassy released a compendium of 14 cycle campaigns. This catalogue gives an overview of campaigns for adults and children, their goals, how they worked in practice, and their results.
22nd Jul 2011
In July 2011 the House of Lords Science and Technology Select Committee released the findings of a year-long investigation into the way Government tries to influence people’s behaviour using behaviour change interventions.
19th Jul 2011
This video provides an overview of a successful behaviour change program by the City of Malmo in Sweden. The program, now in its fourth year, encourages people out of their cars and onto bikes for short journeys.
27th Jun 2011
Life Cycle is a source of practical ideas to inspire life-long cycling habits. The program has been funded by the EU Public Health Program which aims to improve the health of EU citizens by fostering more physically active lifestyles.
22nd Jun 2011
Jonathan Daly, Travel Change Consultant, considers the need to address both the physical and social environment when seeking behaviour change in this thought provoking article published online in June 2011.
22nd Feb 2011
In November 2010, the City of Sydney published its behaviour change strategy to both maximise the uptake of the cycling network by inner Sydney residents; and enable cyclists, pedestrians and motorists to interact more considerately and safely. The strategy complements the City's infrastructure investment with a suite of interventions designed to address the social barriers which limit cycling participation for inner Sydney residents and visitors.
21st Jan 2011
In October 2010, the City of Sydney hosted a public talk by Roger Geller about his experiences in implementing a successful cycling strategy in Portland. With clear parallels to Sydney’s plans for a safe, attractive walking and cycling network there was much to be learned from his presentation.
29th Oct 2010
SmarterTravel is the transport policy for Ireland that sets out how the vision of a sustainable travel and transport system can be achieved. The program website has links to demonstration projects and case studies, the Irish National Cycling Policy and other publications.
28th Sep 2010
This case study by the Pedestrian and Bicycle Information Center was published online in 2009. It looks at the work of the Active Transportation Alliance to promote bicycling, walking, and physical activity in Chicago's Latino and African-American communities. To succeed advocates need to take the time to understand community issues and form partnerships.
20th Sep 2010
Cycling Connecting Communities aimed at promoting cycling in the Liverpool and Fairfield local government areas in Sydney. The project ran from 2007 to 2010 and included a range of community engagement and social marketing activities, such as organised bike rides and events, cycling skills courses, the distribution of cycling maps of the area and coverage in the local press.
20th Sep 2010
This qualitative study aimed to explore factors that influence personal decisions to initiate and maintain cycling, or not to cycle, in inner Sydney, and to identify differences according to current cycling behaviour. The report was published in Road & Transport Research Dec 2007.
20th Sep 2010
The purpose of this study to was describe participants in a mass cycling event and examine the subsequent effect on cycling behaviour. The paper was published in The International Journal of Behavioural Nutrition and Physical Activity in 2006. Participants who were novice riders or first time participants significantly increased their number of bicycle rides in the month after the event.
17th Sep 2010
This 2003 presentation by Geoff Rose, Bikes and travel behaviour change – a transport engineers perspective, explores the balance between travel behaviour change program such as TravelSmart, with other methods of encouragement, such as bicycle infrastructure improvements.
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