Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.
12th Sep 2012
The WA Cycle Instead social marketing campaign was established in 1999 by the WA Department of Transport to promote cycling as an enjoyable form of sustainable transport. It aims to increase the proportion of trips made by bicycle and position cycling as a legitimate means of transport for short journeys. It uses print media, television and radio advertisements, sponsorship of community-based events and promotional material.
26th Jun 2012
Gold Coast City's Active Travel program encourages Gold Coast residents and visitors to 'change the way they move' and make Active Travel choices as part of their everyday lives. The program encourages people within the city to utilise alternative transport modes such as walking, cycling, car pooling and public transport. This video, produced in May 2012, explains the program.
19th Jun 2012
The Cycle Instead television advertisements, by the Department of Transport WA, were leaders in their field at the time as they promoted the benefits of cycling, without an underlying or explicit safety message. They were part of a broad Western Australian promotion campaign involving industry, print media, mail outs and events. There was a rise in the numbers of people cycling in the period following the campaign.
07th Dec 2011
In January 2011, the RTA launched a website to provide a user-friendly and comprehensive source of NSW cycling information. The site includes safety tips and road rules for beginners, a calendar of sporting and social cycling events and cycleway maps.
23rd Sep 2011
In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.
23rd Sep 2011
BikeSTART was launched by Bike SA in September 2011. It is a free online tool that helps new riders to identify needs and barriers and provides guidance on what to do about them.
22nd Feb 2011
In November 2010, the City of Sydney published its behaviour change strategy to both maximise the uptake of the cycling network by inner Sydney residents; and enable cyclists, pedestrians and motorists to interact more considerately and safely. The strategy complements the City's infrastructure investment with a suite of interventions designed to address the social barriers which limit cycling participation for inner Sydney residents and visitors.
21st Jan 2011
In October 2010, the City of Sydney hosted a public talk by Roger Geller about his experiences in implementing a successful cycling strategy in Portland. With clear parallels to Sydney’s plans for a safe, attractive walking and cycling network there was much to be learned from his presentation.
20th Sep 2010
Cycling Connecting Communities aimed at promoting cycling in the Liverpool and Fairfield local government areas in Sydney. The project ran from 2007 to 2010 and included a range of community engagement and social marketing activities, such as organised bike rides and events, cycling skills courses, the distribution of cycling maps of the area and coverage in the local press.
20th Sep 2010
This qualitative study aimed to explore factors that influence personal decisions to initiate and maintain cycling, or not to cycle, in inner Sydney, and to identify differences according to current cycling behaviour. The report was published in Road & Transport Research Dec 2007.
20th Sep 2010
The purpose of this study to was describe participants in a mass cycling event and examine the subsequent effect on cycling behaviour. The paper was published in The International Journal of Behavioural Nutrition and Physical Activity in 2006. Participants who were novice riders or first time participants significantly increased their number of bicycle rides in the month after the event.
17th Sep 2010
This 2003 presentation by Geoff Rose, Bikes and travel behaviour change – a transport engineers perspective, explores the balance between travel behaviour change program such as TravelSmart, with other methods of encouragement, such as bicycle infrastructure improvements.
| Website funded by the Department of Transport and Infrastructure and supported by Austroads |
 |
