Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.
Why Ride Campaign (Australia)
23rd Sep 2011
In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.