Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.
WA Cycle Instead Campaign (Australia)
12th Sep 2012
The WA Cycle Instead social marketing campaign was established in 1999 by the WA Department of Transport to promote cycling as an enjoyable form of sustainable transport. It aims to increase the proportion of trips made by bicycle and position cycling as a legitimate means of transport for short journeys. It uses print media, television and radio advertisements, sponsorship of community-based events and promotional material.
Cycle Instead Television Commercials (Australia)
19th Jun 2012
The Cycle Instead television advertisements, by the Department of Transport WA, were leaders in their field at the time as they promoted the benefits of cycling, without an underlying or explicit safety message. They were part of a broad Western Australian promotion campaign involving industry, print media, mail outs and events. There was a rise in the numbers of people cycling in the period following the campaign.