Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.
Why Ride Campaign (Australia)
23rd Sep 2011
In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.
City of Sydney Enabling Cycling Strategy (Australia)
22nd Feb 2011
In November 2010, the City of Sydney published its behaviour change strategy to both maximise the uptake of the cycling network by inner Sydney residents; andÂ enable cyclists, pedestrians and motorists to interact more considerately and safely. The strategy complements the City's infrastructure investment with a suite of interventions designed to address the social barriers which limit cycling participation for inner Sydney residents and visitors.
Becoming a Cycling City - Lessons from Portland (USA)
21st Jan 2011
In October 2010, the City of Sydney hosted a public talk by Roger Geller about his experiences in implementing a successful cycling strategy in Portland. With clear parallels to Sydney’s plans for a safe, attractive walking and cycling network there was much to be learned from his presentation.
SmarterTravel Policy and Implementation (Ireland)
29th Oct 2010
SmarterTravel is the transport policy for Ireland that sets out how the vision of a sustainable travel and transport system can be achieved. The program website has links to demonstration projects and case studies, the Irish National Cycling Policy and other publications.