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Behaviour Change: Women

SEGMENT - Segmentation in Mobility Management Tool (EU)

24th Apr 2013

SEGMENT is an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport, such as walking, cycling, public transport and car sharing. The results show the potential and the limitations of segmentation, the difficulties in evaluation and the large learning potential within EU-projects.

Bicycling Choice and Gender Case Study: The Ohio State University (USA)

20th Feb 2013

This article, published in the International Journal of Sustainable Transportation in 2012, concludes that women are less likely to feel safe on a bike than men — particularly in an area with lots of car traffic. The study looked at the on campus commute behavior of about 2,000 people, from faculty to undergrads. It recommends that adding off-road bike paths or improving bike lanes on general roads will make riding more appealing to women. 

Women’s Bike Blogs (International)

13th Dec 2012

The US based website Bikestyle has published an extensive list of blogs written by women about riding bicycles. In December 2012 the list linked to 662 blogs and includes twitter handles and geographic location of the writers. 

Cycling Victoria Breeze Program (Australia)

22nd Oct 2012

In October 2012 Cycling Victoria launched Breeze, a program to establish a network of women's bunch rides across Victoria, led by women. Cycling Victoria will train female leaders (with AustCycle accreditation as well as leadership training), and provide support and networking opportunities to help establish women's only bunch rides in their local area.

National Women's Bike Summit (USA)

24th Sep 2012

The first National Women's Bicycling Summit was held in September 2012 in Long Beach, California. The Summit provided opportunities to network, share best practices and develop action steps to get more women riding. The goal: By 2025, 50 percent of U.S. cyclists will be women.

Gear Up Girl (Australia)

24th Sep 2012

Gear Up Girl was established in 2008 by Bicycle NSW. It provides opportunities for women to experience the pleasure of riding a bicycle and caters for riders of all levels with courses and social rides. 

Empowering Women to Bicycle for Transportation (USA)

30th Mar 2012

The webinar 'Empowering Women to Bicycle for Transportation' was run online in March 2012 by the US based Association of Pedestrian and Bicycle Professionals. The presentations cover programs and approaches that engage, empower and encourage women to bicycle on a more regular basis.

Girl Bike Love (USA)

15th Mar 2012

Girl Bike Love is website designed by women, for women about riding, racing, and commuting by bike.  The site's mission to empower, inspire and encourage more women to ride bikes. The site provides personal experiences, technical information and gear reviews and an events calendar.

Cyclo Femme (International)

15th Mar 2012

Cyclo Femme is an annual ride event held internationally to celebrate women and cycling. In 2012 the ride will be held on May 13. 

'€˜It'€™s all about the journey': Women and Cycle Tour Events (Australia)

14th Mar 2012

This research paper by Simone Fullagar and Adele Pavlidis (Griffith University), was published in the International Journal of Event and Festival Management in 2012. The article develops a gender perspective on women’s experience of a mass cycle tour event. The research findings have implications for how active tourism events are conceptualised, promoted and managed as gender inclusive.

Bicycling through the life course: the start-stop-start experiences of women cycling (Australia)

24th Oct 2011

This research paper by Jennifer Bonham and Anne Wilson from the University of Adelaide was published online in the International Journal of Sustainable Transportation in October 2011. The paper reports on a qualitative study into Australian women's experiences of cycling through their life course. It focuses on the circumstances in which women start and stop cycling and the spatial contexts in which this occurs. 

Breeze Program (UK)

23rd Jun 2011

The British Cycling Breeze Program aims to get over 80,000 women back on a bike or riding for the first time, and to convert 20,000 of them into regular cyclists over three years. The program aims to close the gender cycling gap. The program includes rides, information and celebrations of women cycling. 

City of Stirling Cycling Women on Wheels (Australia)

24th Jan 2011

The City of Stirling in Western Australia has an extensive network of shared paths, on-road bike lanes, and quiet residential streets ideal for cycling, which makes getting around by bike as easy and convenient as getting around by car. The City actively promotes cycling as a means of recreation and transport through a variety of targeted programs. Women on Wheels is a comprehensive program of activities to help women start cycling and keep cycling.  Run by women for women, Women on Wheels is fun, friendly and suitable for ladies of all ages and fitness levels.

Women In Motion: New Riders Reflect on NYC Cycling (USA)

22nd Dec 2010

This video, by Streetfilms, was published in 2010. There are more cyclists in New York City than ever before but there still remains a disparity in the numbers of women versus men cyclists. Streetfilms went out to talk to a few new-to-the-streets women cyclists and find out what got them cycling, what their biking experience is like and find out the role cycling has taken on in their lives. 

Girls who walk, bike to school do better in tests (EU)

21st Dec 2010

Girls, but not boys, who walk or bike to school instead of getting a ride perform better in tests of verbal and math skills, according to a study of teens living in Spanish cities. And the longer the commute, the higher the test scores, regardless of how much exercise girls got outside of school. The results of the study were published in the Archives of Pediatrics and Adolescent Medicine, online December 6, 2010.

Beauty and the Bike (UK)

26th Oct 2010

Beauty and the Bike was established by Darlington Media Group in 2008 to explore more deeply the reasons why girls stop cycling in the UK. The project follows two groups of young women for a year. One group is from the Cycling Demonstration town of Darlington, England, where nearly all teenage girls have stopped using a bicycle. The other is from Bremen, where cycling is the transport mode of choice for most teenagers. 

Frocks on Bikes (Australia and New Zealand)

26th Oct 2010

Frocks On Bikes emerged in the lead up to the 350 Climate Action festivals held in Auckland and Wellington. There are now groups across New Zealand and groups in Melbourne and Perth in Australia. The groups encourage women to 'cycle in style' and run events and rides. 

Cycle & Style Website (USA)

26th Oct 2010

An on-line cycling magazine for women by women. The site includes: advocacy issues; fitness tips; rides; bicycle, clothing and gear reviews; and stories about women in cycling.

Revolutions for Women: Increasing women's participation in cycling for recreation and transport (Australia)

24th Sep 2010

This report by Jan Garrard, Sharyn Crawford and Natalie Hakman was published in 2006 by the Department for Victorian Communities, Sport and Recreation Victoria. Cycling rates in Australia are low, and substantial gender differences occur for all three forms of cycling: transport, recreation and sport.  This paper reports on a research study conducted in Melbourne, Australia, aimed at investigating reasons for gender differences in cycling, and identifying successful interventions for promoting cycling for women.  

Bike Belles (UK)

20th Sep 2010

This guide produced and distributed by Sustrans in the UK aims to encourage more women to cycle with information on selecting the right bicycle, commuting, finding groups, etc.

Bicycle Riding, Walking, and Weight Gain in Premenopausal Women (United States)

17th Sep 2010

In this large 16-year prospective cohort study of premenopausal women, published in 2010 by the Archive of Internal Medicine, an increase in time spent bicycling was associated with a significantly lower change in weight, and this relationship was stronger among women with excess weight.