Font Decrease Font Normal Font Increase Print

Home > Evaluation + Monitoring > Attitudinal Research

Attitudinal Research

SEGMENT - Segmentation in Mobility Management Tool (EU)

24th Apr 2013

SEGMENT is an Intelligent-Energy-Europe-funded project which tested consumer market segmentation techniques to persuade people to adopt more energy efficient forms of transport, such as walking, cycling, public transport and car sharing. The results show the potential and the limitations of segmentation, the difficulties in evaluation and the large learning potential within EU-projects.

Women and Cycling Survey 2013 (Australia)

10th Apr 2013

The ‘Cycling and Women Survey’ is the third annual survey conducted by the Heart Foundation and The Cycling Promotion Fund. The 2013 survey builds on the previous two surveys, ‘Riding a bike for transport’ (2011) and ‘Active travel to school’ (2012).

Triggers for Changes in Cycling: The Role of Life Events and Modifications to the Environment (UK)

05th Apr 2013

This paper, published in the Journal of Transport Geography in March 2013, presents findings from in-depth interviews that sought to understand the circumstances and factors that influenced people to start, stop or significantly change their amount of cycling. The interviews were held with residents of 12 towns and cities in England that were experiencing an unprecedented scale of investment in cycling by UK standards.

Uniquely satisfied: Exploring cyclist satisfaction (USA)

20th Feb 2013

This research report was published online in the journal Transportation Research Part F: Traffic Psychology and Behaviour in February 2013. The study examines the effect of built environment characteristics, trip characteristics and season on cycling trip satisfaction. It groups respondents into “cyclist types” based on a cluster analysis of motivations for cycling and their alternate (winter) mode, and explores how these personal characteristics moderate the relationship between built environment, trip characteristics and expressed trip satisfaction.

Bicycling Choice and Gender Case Study: The Ohio State University (USA)

20th Feb 2013

This article, published in the International Journal of Sustainable Transportation in 2012, concludes that women are less likely to feel safe on a bike than men — particularly in an area with lots of car traffic. The study looked at the on campus commute behavior of about 2,000 people, from faculty to undergrads. It recommends that adding off-road bike paths or improving bike lanes on general roads will make riding more appealing to women. 

Perceptions of cycling among homeless young people in Sydney (Australia)

03rd Jan 2013

This research, published in the journal Youth Studies Australia in November 2012, examines the perceptions and attitudes toward cycling of young people who were experiencing or at risk of homelessness in central and south-western Sydney. The benefits of cycling for physical activity, personal transport, independence and social inclusion were recognised. Barriers to regular cycling included compliance with mandatory helmet legislation; a lack of cycling skills and experience; a paucity of cycling infrastructure and reliance on cars for personal transport; and access to affordable bicycles and equipment.

Cycling Participation and Rider Perceptions City of Port Phillip, Victoria (Australia)

13th Dec 2012

In 2012 Port Philip Council engaged the Australian Bicycle Council to undertake a Cycling Participation and Rider Perceptions survey of residents. This report outlines the survey findings and provides comparisons in participation with national and metropolitan Victoria data form the 2011 National Cycling Participation Survey.  

Bicycle Commuting Market Analysis Using Attitudinal Market Segmentation Approach (China)

12th Dec 2012

This research, published in the journal Transportation Research Part A: Policy and Practice in January 2013, segments the bicycle commuting market into several submarkets by travelers’ attitudes. It presents an approach for attitude-based market segmentation analysis. It idenitfies six subsegments with distinct attitudes towards commuting travel and exaines the  characteristics of each market segment. It discusses targetted policies to increase bicycling within each submarket.

Understanding the fear of bicycle riding in Australia

16th Nov 2012

Rates of bicycle commuting currently hover around 1 -2% in most Australian capital cities, although 17.8% of Australians report riding at least once per week. The most commonly stated reason for choosing not to ride a bicycle is fear of motorised vehicles. This paper, published in the Journal of the Australasian College of Road Safety in September 2012, sets out to examine the literature and offer a commentary regarding the role fear plays as a barrier to bicycle riding.

Parental chauffeurs: what drives their transport choice? (Australia)

23rd Oct 2012

This research, published in the Journal of Transport Geography in 2012 explores the prevalence, reasons and socio-demographics of parents who drive their children to/from school and to other local destinations. The authors found that despite the health benefits of active transport parental chauffeuring was pervasive. Parental employment patterns, concern about traffic injury and lack of social trust were related to parental chauffeuring.

Cyclists and drivers in road interactions: A comparison of perceived crash risk (EU)

28th Sep 2012

This research report was published in the journal Accident Analysis & Prevention in January 2013. The results found that perceived risk was higher for car drivers than for cyclists and for interacting with a car than with a bike. The implications of these results for interventions to improve road safety for both cyclists and car drivers are discussed.

WA Behaviour Change Tracking Survey (Australia)

19th Sep 2012

The Behaviour Change Tracking Survey aims to identify strategies that will motivate people to cycle in Western Australia. The results of the surveys from 2003 onwards are published online. The tracking study will be used by Bikewest to provide in-depth analysis of attitudes and behaviours towards cycling to bring new insight into motivators for cycling.

Bicycle Infrastructure Preferences -€“ A Case Study of Dublin (Ireland)

05th Jun 2012

This paper, published in 2012, examines infrastructure preferences for cyclists. A stated preference survey was used to gauge preferences for a range of infrastructure types and route characteristics. Facilities that were segregated from traffic were the preferred form of cycling infrastructure, regardless of cycling confidence. 

British Social Attitudes Survey 2011: Attitudes to Transport (UK)

03rd Apr 2012

This publication presents statistics on attitudes towards transport in Great Britain during 2011. It discusses results for the transport questions asked on the 2011 British Social Attitudes survey and trend changes since 2010. It includes attitudes towards cycling and the potential to change transport modes for short trips.

Community Attitudes to Road Safety €”2011 survey report (Australia)

17th Feb 2012

This report documents the findings from the Department of Infrastructure and Transport's 2011 survey of community attitudes to road safety. The issues examined include: perceived causes of road crashes, exposure and attitudes to random breath testing, attitudes to speed, perceptions of police enforcement, mobile phone use while driving, reported usage of seatbelts, involvement in road crashes, and experience of fatigue while driving.

Weather or Not to Cycle: Temporal Trends and Impact of Weather on Cycling in an Urban Environment (Canada)

01st Feb 2012

This research report was published in the journal Transportation Research Record: Journal of the Transportation Research Board in December 2011.This study investigated the relationship between weather conditions and cycling ridership, as well as the hourly, daily, monthly, and yearly trends for use of urban bicycle facilities. Precipitation, temperature, and humidity had significant effects on bicycle ridership.

City of Sydney Social Research (Australia)

21st Jan 2011

In 2007, the City of Sydney commissioned independent research to look into the attitudes of Sydneysiders to cycling and to find out how people travel into and around the local government area.

Environmental Issues: People's Views and Practices (Australia)

21st Sep 2010

This Australian Bureau of Statistics publication presents the results of a household survey conducted in March 2006. The survey collected information on household waste management, motor vehicle ownership and maintenance and use of transport, all of which have implications for resources use, pollution and greenhouse gas emissions. Chapter 4, Use of transport, provides an overview of bicycle ownership and usage rates in Australia.