Safety: Campaigns + Education
Review of Cycling Safety Policies in the European Union (EU)
09th Jan 2013
In December 2012 the European Transport Safety Council released a report detailing best practices for facilitating cycling on roadways in a variety of European Union cities. It investigates policy, infrastructure, vehicle design and road user behaviour interventions and makes a series of recommendations to the EU and its members states.
LOOK! Safety Campaign (USA)
02nd Oct 2012
The Look! Safety Campaign was developed by New York City's Department of Transport. The campaign combines innovative street markings, ads, and videos to send a life-saving message, reminding motorists and pedestrians to be alert, whether on foot or behind the wheel. The campaign speficially targets taxi passengers, with decals and a Taxi TV video designed to combat "dooring"—crashes caused when a car door is opened into the path of a bike rider.
Bike Safety Campaign: Canadian Automobile Association (Canada)
12th Sep 2012
In August 2012 the Canadian Automobile Association and Share the Road Coalition produced this 30 second advertisement as part of a suite of bike safety resources targetting both drivers and bicycle riders.
Look Before Opening (Australia)
31st Aug 2012
Look Before Opening is an initiative to change driver habits by reminding them to double check for bikes before they open the car door. The campaign provides free stickers to be placed on car windows and mirrors as a reminder to drivers and passengers to look for cyclists before opening the vehicle door. By June 2012, 16,000 stickers had been distributed.
Vulnerable on the Open Road (USA)
30th Aug 2012
This video, produced by People for Bikes, was released in August 2012. In the video, Vulnerable on the Open Road, five professional U.S. cyclists reflect on their experiences with bicycle safety. The riders share their visions for better bicycling conditions and lessons for safer motorist-bicyclist interactions.
Look for Bike Riders Stickers (Australia)
20th Jul 2012
In 2012 VicRoads produced a sticker pack to encourage people to Look for Bike Riders before opening their car door. The pack includes a set of four transparent stickers, a bumper sticker and an information card. It is available for free to all Victorian residents.
Promoting Bicycle Commuter Safety (USA)
05th Jun 2012
This report, published in February 2012, presents an overview of the risks associated with cycling to emphasize the need for safety. The report suggests engineering, education, enforcement, encouragement, and evaluation solutions to safety.
Keep to the speed limit campaign (EU)
24th Apr 2012
In April 2012 the Ministry of Infrastructure and Environment in the Netherlands launched a safety campaign urging drivers to keep to the speed limit. The campaign inlcuded radio, television and outdoor advertising and a website. The campaign aims to reduce speeding in residential areas, particularly on 30 and 50 km roads. The campaign focuses on drivers who speed 'just a little bit'. A few kilometers speeding seems harmless but it substantially increases the chances of an accident involving injury or fatality.
Cool it, Share it Campaign (Australia)
09th Mar 2012
'Cool it, Share it' forms part of the City of Sydney's 'Share the Path' safety and awareness campaign to encourage considerate and safe behaviour on shared paths. Launched in March 2012, the campaign features a sound installation at Prince Alfred Park in Surry Hills - a fun, social tool that's spreading the word about how to behave on shared paths.
NT School Road Safety Centres (Australia)
20th Feb 2012
The Northern Territory Government's Road Safety Centres are located at Newland Park in Alice Springs and at Parap Road Safety Centre in Darwin. Both centres are operated by Road Safety Officers from the Road Safety Branch. Children are taught about road and bicycle safety in a classroom situation and then proceed to a practical lesson on a miniature road system.
Road User or Abuser: Safety Campaign (Australia)
09th Feb 2012
In February 2012 the Victorian Minister for Roads, Terry Mulder, launched a VicRoads' safe cycling campaign, titled 'Road User or Abuser.' The campaign is designed to improve the relationship between Victorian drivers and bike riders and is hosted on a purposely built Facebook page.
Cities Fit for Cycling: Safety Campaign (UK)
07th Feb 2012
UK newspaper The Times launched a high profile cycle safety campaign in January 2012. The campaign was instigated when a Times journalist was hit by a lorry just metres away from her place of work. This event encouraged The Times to look into cycling culture and infrastructure in British cities, finding that 27,000 cyclists have been killed or seriously injured in the UK in the last ten years.
Road safety education best practice (UK)
18th Jan 2012
This report, released in Feb 2011 by the UK's Transport Research Laboratory (TRL) provides advice and guidance on best practice in road safety education. The best practice review incorporates UK and international literature assessments, telephone surveys with UK public sector and professional judgement.
Queensland Share the Road Campaign (Australia)
09th Nov 2011
The ‘Share the Road’ campaign was implemented in Queensland in 2000. It aimed to teach motorists and cyclists how to share the road safely. This was the first major Queensland Transport campaign to focus on improving relations between cyclists and motorists.
Freight Transport Association Cycling Code (UK)
24th Jun 2011
In June 2011 the UK's Freight Transport Association (FTA) launched a Cycling Code designed to reduce the number of collisions between commercial vehicles and cyclists.
International Scan Summary Report on Pedestrian and Bicyclist Safety and Mobility
24th Sep 2010
In May 2009, a team of 12 transportation professionals with expertise in bicycling and walking from the United States visited five countries in Europe to identify and assess effective approaches to improve pedestrian and bicyclist safety and mobility. This summary report provides an overview of the team’s findings and recommendations.
How Cyclists and Buses Should Share the Road (USA)
21st Sep 2010
In 2010 the Chicago Department of Transportation and the Chicago Transit Authority partnered to create this training video for bus operators and bicyclists on how to safely share the road. With an overall theme of shared responsibility, the program provides guidelines for avoiding crashes at key conflict points such as intersections and service stops.