In 2012 VicRoads produced a sticker pack to encourage people to Look for Bike Riders before opening their car door. The pack includes a set of four transparent stickers, a bumper sticker and an information card. It is available for free to all Victorian residents.
Image from Treadlie
One of the biggest risks to bike riders is car doors being opened into their path. The bike rider may swerve out further into the road or collide with the car door, often with serious consequences. Between 2007 and 2011 in Victoria there was an average of 38 serious injuries per year as a result of car door and bike rider collisions. There has been one fatality in the last five years. This is eight per cent of all bike rider serious injuries and fatalities. The proportion of serious injuries is much higher in the Melbourne CBD and surrounds, at approximately 20 per cent.